Was bedeutet?
Was bedeutet?
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Programmatic advertising is not a new technology and is essentially as old as the digital Flagge ad itself. The late aughts have seen a staggering evolution hinein what the platform can accomplish, and current technologies like AI and ML are just beginning to show how they will transform the medium for years to come.
Brands can also target customers based on their location. This is hyper-local and geo-based. Data from the current or past locations of users are used to target them with ads. This form of ad targeting ensures the right customers are reached rein the right places.
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Through their authentic and Wichtig content, influencers can drive traffic to the brands they represent and even inspire their audiences to purchase products and services.
The precision of programmatic advertising, married with efficiency and scalability, ensures that advertising dollars are being spent wisely, maximizing return on investment and driving meaningful engagement.
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Echt-time bidding takes out all of that work. You can get space on that magazine and hundreds of others by letting a Demand-Side Platform (DSP) automatically choose the best publishers and ad spaces, then bid on them for you.
An Ad Colony survey reported that 60% of consumers have a negative perception of brands whose ads appear near inappropriate, hateful, or offensive content. This can Beryllium anything from a site that hosts pirated movies to sites promoting hate speech.
While there are many more available to publishers, these are companies you may have heard of but might not have associated with programmatic technology.
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Where your ad shows up is as important as World health organization sees it. This is because consumers judge brands' ads based on the surrounding content.
You'll need to become familiar with tools like SEMRush and Google Analytics, as well as business intelligence tools like Tableau and Looker to generate and analyze data from your more info organization.
Health and wellness brands that reward affiliates for promoting products like vitamins, supplements, and health foods.